SEO Changes: A Guide for Richmond Businesses

Keeping up with SEO is crucial because this world is moving fast. Recently, Google has made several changes that have made SEO different but still very important. Because of those changes, here’s an overview of what Richmond businesses need to know to stay ahead.

The Big Changes in SEO

1. RankBrain: Understanding What People Want
  • What It Is: RankBrain, introduced in 2015, is a smart tool Google uses to understand what people are looking for.
  • Impact on SEO: RankBrain cares more about what users want than exact keywords. Therefore, focus on making content that answers people’s questions well.
2. BERT Update: Better Understanding of Language
  • What It Is: BERT, rolled out in 2019, and this helps Google understand the meaning of words in searches.
  • Impact on SEO: Write content in a natural, clear way. Additionally, answer questions people might ask in long sentences.
3. Core Web Vitals: Making Websites User-Friendly
  • What It Is: Core Web Vitals, introduced in 2021, are things Google looks at to see if a website is user-friendly. This includes how fast it loads, how soon it can be used, and how stable it looks.
  • Impact on SEO: Websites that load fast, are easy to use, and don’t shift around are better for SEO. Consequently, improve your site’s speed and user experience.
4. E-A-T: Building Trust
  • What It Is: E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. It shows that your site has good, trustworthy content.
  • Impact on SEO: Make sure your content is written by experts and is reliable. Moreover, good reviews and clear author info help.
5. Mobile-First Indexing: Optimizing for Phones
  • What It Is: Mobile-first indexing, which began in 2018, means Google now looks at the mobile version of websites first.
  • Impact on SEO: Make sure your website works well on phones. A mobile-friendly site is, therefore, important.
6. Passage Indexing: Finding Key Parts of Content
  • What It Is: Passage indexing, introduced in 2020, lets Google find and rank specific parts of a webpage.
  • Impact on SEO: Write detailed content with clear headings, because this helps Google find and rank useful parts of your content.
7. User Experience (UX): Overall Website Quality
  • What It Is: Google has increasingly emphasized the overall user experience, including factors like site speed, mobile usability, and secure browsing.
  • Impact on SEO: A good user experience includes fast loading times, mobile usability, and safe browsing. Therefore, focus on making your website easy and safe to use.

Adapting Your SEO Strategy

Because these changes have taken place, it doesn’t mean SEO is irrelevant. It’s still as important as ever. Here are some steps you can take today to make the most of it:

  1. Create Quality Content: Make high-quality, relevant content that answers questions clearly.
  2. Enhance User Experience: Improve your site’s speed, mobile usability, and stability. Use tools like Google PageSpeed Insights.
  3. Build Trust and Authority: Show your expertise. Highlight your credentials and get good reviews.
  4. Optimize for Mobile: Ensure your site works well on mobile devices.
  5. Leverage Local SEO: Optimize your Google My Business profile and ensure your contact information is consistent.


SEO is still important; it has just changed. By focusing on user needs, good content, and user experience, Richmond businesses can continue to rank well and attract visitors. It’s important to stay up to date on SEO trends so that customers can find your business online.

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