The backlash against Mother’s Day opt-out emails
While Mother’s Day opt-out emails were once praised, Laura Hampson discovers they could be as triggering as the emails they are trying to prevent. Sunday 27 March…
While Mother’s Day opt-out emails were once praised, Laura Hampson discovers they could be as triggering as the emails they are trying to prevent. Sunday 27 March…
Social media storytelling techniques can vary widely depending on the platform, audience, and objectives. Here’s a comparison of some common techniques used across different social…
When it comes to managing tasks and staying organized, choosing the right to-do list app can make a significant difference for small businesses. Here’s a…
JPEG (Joint Photographic Experts Group) and WebP are both image file formats, but they differ in several key aspects, including compression efficiency, file size, and…
Local Richmond businesses can apply the information about Key Performance Indicators (KPIs) to enhance their overall performance and achieve business objectives. Here’s a tailored approach…
Establishing a robust online presence is more crucial than ever for local businesses in Richmond. WordPress, a versatile content management system (CMS), offers a user-friendly…
Understanding the basics of design is crucial for creating visually appealing and effective visual content, whether it’s for graphic design, web design, product design, or…
Choosing the right website management system (CMS) plays a pivotal role in this journey. In this guide, we’ll explore some of the top CMS options…
Key Performance Indicators (KPIs) are measurable values that demonstrate how effectively a business is achieving its objectives. They provide a quantitative way to evaluate the…
Use this score as a gauge of your current digital presence and SEO efforts. Aim for continuous improvement by addressing items and staying proactive in…
For small businesses, a well-thought-out content calendar is the key to unlocking a successful online presence. Whether you own a local store, restaurant, or service-based…
The holiday season is not only a time for festive cheer but also a critical period for businesses, particularly small enterprises aiming to capitalize on…
In the fast-paced digital era, the success of small local businesses hinges on their ability to establish a robust online presence. Here are five essential…
In the ever-evolving landscape of business, local companies face distinct challenges and opportunities. For small businesses aiming to thrive in their communities, a strategic approach…
For businesses looking to optimize their operations and enhance customer experience (CX), artificial intelligence (AI) has emerged as game-changing technology: systems that can perform complex…
Emerging technologies and approaches give brand professionals at any level new powers to uncover key trends, understand stakeholder behaviors, and capitalize on deeper connections. CMOs,…
Small to medium-sized businesses can make their operations more efficient by using AI tools to attend to tasks they might not have the time or…
When someone wants to see local business promotions or get updates on friends, they turn to social media. Indeed, Pew Research reported that over 80% of U.S.…
Small to medium-sized businesses can make their operations more efficient by using AI tools to attend to tasks they might not have the time or…
Email marketing remains a core component of most communications strategies. Here’s what’s new in the world of email marketing for small businesses. According to…
The co-founder of branding agency Defiant gives some key tips on thriving during moments of crisis, from looking to the past to the power of…
From referral schemes to stepping up your mailing list, here are five tried-and-tested strategies to boost retention and loyalty. from Courier. It costs businesses tons…
Google’s latest analytics tools will replace the existing version. Act now to preserve your historical data and adjust to the updated program. From Co. Google…
LinkedIn may not be the world’s sexiest social media platform, but if you’re in the business of, well, business, it’s an essential place to be.…
Is your email marketing as effective as it could be? If you can’t answer this question without a lot of pausing, pondering, and guessing—it may…
It’s so much more than a simple calculation—pricing, especially the practice of psychological pricing, can have a real impact on the purchasing decisions of your…
You guessed it—it’s time to hop on the bunny trail and start thinking about your Easter marketing and promotions. While not all of your customers…
Here are examples of companies using data science in marketing. Provided by netguru.com Airbnb Airbnb is the perfect example of how data science can be…
Data science in marketing can be used for channel optimization, customer segmentation, lead targeting and advanced lead scoring, and real-time interactions, among others, by providing…
Are you ready to spring clean your small business? Here are six ways you can freshen things up at your company. From Forbes 1. Tidy…
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