Develop a Marketing Plan
You’re going to need a marketing plan so you can get there. If you build it, they won’t necessarily come. In today’s market, it’s hard……
Category: Marketing
What You Need to Know About Local SEO
Local SEO (Search Engine Optimization) is the process of optimizing a website or online presence to increase its visibility in local search results on search…
Considerations for Marketing During a Presidential Election Year
During a presidential election year, local businesses need to be mindful of the unique dynamics that can influence consumer behavior and marketing effectiveness. Here are…
All About Google Business Profile
One powerful tool that local businesses can leverage is the Google Business Profile. Formerly known as Google My Business, this free platform offers a range…
SEO Changes: A Guide for Richmond Businesses
Keeping up with SEO is crucial because this world is moving fast. Recently, Google has made several changes that have made SEO different but still…
How to Use ChatGPT for Small Business
By now, everyone has heard of ChatGPT and how it will either drive everyone out of work or make their work-life balance easier and more fulfilling. Seemingly…
3 Ways Small Businesses Can Harness Customer Data
In the competitive landscape of small businesses, understanding your customers is key to success. By analyzing customer data effectively, you can uncover valuable insights that…
6 Rules for Persuasive Storytelling
from the Nielsen Norman Group, written by Rachel Krause, April 28, 2019 Summary: Stories build empathy and make the user needs and pain points memorable to your team.…
The backlash against Mother’s Day opt-out emails
While Mother’s Day opt-out emails were once praised, Laura Hampson discovers they could be as triggering as the emails they are trying to prevent. Sunday 27 March…
How to Use Social Media for Storytelling
Social media storytelling techniques can vary widely depending on the platform, audience, and objectives. Here’s a comparison of some common techniques used across different social…
Get Ready for Back-to-School
For local businesses in the Richmond area, preparing for the back-to-school season can involve a variety of strategies to attract customers and drive sales. Here…
Image Files Compared: JPEG & WebP
JPEG (Joint Photographic Experts Group) and WebP are both image file formats, but they differ in several key aspects, including compression efficiency, file size, and…
Promo Ideas for Spring
Spring is a wonderful time for small businesses to connect with their communities, engage customers, and inject some fresh energy into their operations. Here are…
Template: Evaluating your Brand with Campfire & Co.
We recently had the pleasure of hosting Campfire & Co. for our Learning Lab Live event, titled “Build Loyalty & Stand Out: How does your…
Checklist for Your Best Professional Email
Use this comprehensive checklist to ensure your professional emails are clear and effective, and leave a positive impression. By following this checklist, you’ll ensure that……
Richmond Business Guide: Applying KPI’s
Local Richmond businesses can apply the information about Key Performance Indicators (KPIs) to enhance their overall performance and achieve business objectives. Here’s a tailored approach…
A Beginner’s Guide to WordPress
Establishing a robust online presence is more crucial than ever for local businesses in Richmond. WordPress, a versatile content management system (CMS), offers a user-friendly…
Principles of Design, What Businesses Should Know
Understanding the basics of design is crucial for creating visually appealing and effective visual content, whether it’s for graphic design, web design, product design, or…
Choosing the Right Website Management System for Your Richmond Business
Choosing the right website management system (CMS) plays a pivotal role in this journey. In this guide, we’ll explore some of the top CMS options…
Mastering Visual Merchandising
Visual merchandising is the art and science of presenting products in a way that not only attracts customers but also enhances their overall shopping experience.…
All About Key Performance Indicators (KPIs)
Key Performance Indicators (KPIs) are measurable values that demonstrate how effectively a business is achieving its objectives. They provide a quantitative way to evaluate the…
SEO 101 for Richmond Businesses
Search Engine Optimization (SEO) stands tall as a crucial element for businesses aiming to enhance their online presence. SEO is the art and science of…
SEO Self Assessment
Use this score as a gauge of your current digital presence and SEO efforts. Aim for continuous improvement by addressing items and staying proactive in…
Crafting a Content Calendar for Small Businesses in Richmond
For small businesses, a well-thought-out content calendar is the key to unlocking a successful online presence. Whether you own a local store, restaurant, or service-based…
Website Chat Guide
Introduction: In the ever-evolving landscape of local business, embracing technology is essential for staying ahead. One such powerful tool that can significantly impact customer engagement…
Text Messaging Guide
In a world where digital communication is king, local businesses can harness the power of text messaging to foster customer engagement and build lasting relationships.…
A Guide for Writing Professional Emails
In the digital age, email remains a cornerstone of communication, especially in the realm of customer service. An artfully written email not only addresses customer…
A Guide to Cross-Promoting with Another Local Business
In the realm of small businesses, the power of collaboration and mutual support cannot be overstated. Cross-promoting with another small business presents a unique opportunity…
Crafting Holiday Magic: Promotions and Bundles
As the holiday season approaches, small businesses find themselves on the cusp of a unique opportunity to not only spread festive cheer but also boost…
3 Strategic Moves for Small Businesses to Succeed During the Holiday Season
The holiday season is not only a time for festive cheer but also a critical period for businesses, particularly small enterprises aiming to capitalize on…