by InUnison Admin | Aug 8, 2023 | Accounting & Finance, Article, Research
In our third breakout of our State of Local research, we will focus on the Economic and Community Outlook which allows us to better understand the decision-making framework local businesses will employ in the future. While many businesses reported positive economic...
by InUnison Admin | Aug 8, 2023 | Article, Management, Operations, Productivity, Starting Up
You’ll likely enter the small business world with a specific plan and set of rules in mind. But the secret to long-term success may involve throwing those away. According to data from the U.S. Bureau of Labor and Statistics, only 25% of new businesses stick...
by InUnison Admin | Aug 1, 2023 | Accounting & Finance, Article, Customer Service, How To, Research
In our second breakout of our State of Local research, we are looking at some baseline data for local customer demographics, retention, and acquisition tactics. Understanding your peers’ target customers is important for businesses as it allows for potential...
by InUnison Admin | Aug 1, 2023 | Article, How To, Marketing, Social Media
With an effective social media marketing funnel, small businesses increase brand awareness and drive site visits. Learn how to craft your blueprint and leverage technology. When someone wants to see local business promotions or get updates on friends, they turn to...
by InUnison Admin | Jul 25, 2023 | Accounting & Finance, Article, Research
We recently released our 2023 State of Local report, which intends to serve as a benchmarking tool for local businesses in the Richmond region. Today, we’re taking a look at the first section of this report regarding the economic and cultural impact including...
by InUnison Admin | Jul 25, 2023 | Article, Marketing
Adaptation is the key to marketing survival. Successful marketers constantly check the pulse of changes in the marketplace and adjust accordingly. This should be no different for monitoring and responding to demographic shifts, the evolving media ecosystem and the...
