by InUnison Admin | Apr 18, 2023 | Article, How To, Website
Google’s latest analytics tools will replace the existing version. Act now to preserve your historical data and adjust to the updated program. From Co. Google Analytics (GA) is a free tool available for website owners. It tracks site traffic, usage statistics,...
by InUnison Admin | Apr 4, 2023 | Article, Email, How To, Marketing
Is your email marketing as effective as it could be? If you can’t answer this question without a lot of pausing, pondering, and guessing—it may be time to refine your measurement techniques. This way, you can answer this question confidently as your campaigns play...
by InUnison Admin | Mar 28, 2023 | Article, Marketing, Sales
It’s so much more than a simple calculation—pricing, especially the practice of psychological pricing, can have a real impact on the purchasing decisions of your customers. written by Alexa Collins at Shopify Pricing can be used as a marketing strategy or as a way to...
by InUnison Admin | Mar 28, 2023 | Article, Content Management, How To, Marketing
You guessed it—it’s time to hop on the bunny trail and start thinking about your Easter marketing and promotions. While not all of your customers may celebrate Easter (although 80% of Americans celebrated Easter last year), most people will welcome any additional...
by InUnison Admin | Mar 14, 2023 | Article, Case Study, Marketing
Here are examples of companies using data science in marketing. Provided by netguru.com Airbnb Airbnb is the perfect example of how data science can be applied to marketing to astonishing effect. It’s important to note that the key to their resounding success is...
by InUnison Admin | Mar 7, 2023 | Article, Marketing, Social Media
Data science in marketing can be used for channel optimization, customer segmentation, lead targeting and advanced lead scoring, and real-time interactions, among others, by providing valuable insight into customers’ preferences and behaviors. Provided by...
