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Luxury Shopping User Groups and Journeys

Luxury Shopping User Groups and Journeys

by InUnison Admin | Feb 21, 2023 | Article, Customer Service, Marketing, Social Media

Summary: There are four primary categories of luxury shoppers: window shoppers, personal stylists, occasional splurgers, and big spenders. Luxury brands often fail their customers during the “consider” phase of their journey. By Kate Moran, NNGroup.com This article is...
What is A/B Testing? | Data Science in Minutes

What is A/B Testing? | Data Science in Minutes

by InUnison Admin | Feb 21, 2023 | How To, Marketing, Technology, Video

Provided by Data Science in...
Marketing in a Recession: 5 Steps to Take Now

Marketing in a Recession: 5 Steps to Take Now

by InUnison Admin | Dec 20, 2022 | Article, How To, Marketing

Marketers, if you haven’t yet, it’s time to locate your umbrellas and prepare for what increasingly looks like a brewing economic storm. From Brand Federation Despite the best efforts of central banks, inflation remains high, some sectors have announced layoffs, and...
Do This Before Your Make Your Next Social Post

Do This Before Your Make Your Next Social Post

by InUnison Admin | Nov 29, 2022 | How To, Marketing, Social Media, Video

Before you make your next social post or even start brainstorming, learn how to create a great foundation that will skyrocket your reach. Learn how to find your brand voice and create stunning content with Campfire & Co. and The Richmond Experience. Join Campfire...
Leverage Local Business Holiday Week

Leverage Local Business Holiday Week

by InUnison Admin | Nov 20, 2022 | Article, Marketing, Sales

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4 Traits of Powerful Brand Manifestos

4 Traits of Powerful Brand Manifestos

by InUnison Admin | Nov 8, 2022 | Article, Branding, Marketing

What are brand manifestos? Brand strategists often wrap up their final presentations to clients with brand manifestos, a short, emotional, research-backed story that rallies and excites stakeholders to an organization’s purpose and new brand vision.  Provided by Kelly...
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