State of Local 2024 Results

Watch State of Local Event Here

InUnison develops the State of Local survey as a benchmarking tool tailored for local, independent businesses in the Richmond region.

These insights will help you assess how your business stacks up against others in the local community. Furthermore, the survey aims to capture essential sentiments regarding the current business environment and provide valuable insights into the ongoing needs of local businesses. Over 120 individual businesses responded.

What you’ll find in the report:

  • Economic & Cultural Impact | Analyzing the profitability, revenue generation, job opportunities, and utilization of commercial real estate among local businesses, with a comparison to findings from 2023.
  • Local Customer Comparisons | A brief overview of local customer demographics, retention, and acquisition tactics.
  • Community & Economic Outlook | Sentiments regarding the current economy, our community and government entities.
  • Adaptability & Innovation | Exploration of how local businesses are embracing change and adapting to meet the needs of their customers within the current economic environment.

In the news:

Richmond Times-Dispatch

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