by Megan Way | Jan 10, 2022 | Article, How To, Marketing, Social Media
You’re going to need a marketing plan so you can get there. If you build it, they won’t necessarily come. In today’s market, it’s hard enough to set up shop and start peddling your wares. Two of the biggest mistakes business owners, particularly new ones, can make are...
by Megan Way | Jan 10, 2022 | Article, Hiring, Human Resources
From Perkins Law, by Eric C. Perkins, Esq. on developing a job description: A clear and concise job description for the open position will facilitate the recruitment and hiring process. Careful drafting will minimize the risk of inadvertently violating applicable...
by Megan Way | Jan 10, 2022 | Article, Operations
From Perkins Law on Startup Guide to Virginia Tax Registration: One of the early formation tasks for a small business start-up in Virginia (typically after forming a new business entity with the State Corporation Commission and applying for a federal EIN from the IRS)...
by Megan Way | Jan 10, 2022 | Article, Hiring, How To, Human Resources
From Perkins Law, by Eric C. Perkins, Esq. on when you Hire Your First Employee: Your efforts as a “solopreneur” are paying off and you are looking to hire your first employee to help manage the growth of your business. While not an exhaustive treatise on all...
by Megan Way | Jan 9, 2022 | Article, Sales
Communication for the Best Experience with an Online Sales Cycle As customers move to online shopping, it’s more important than ever for businesses to make sure that they are communicating with them throughout the buying process. Just because your customer has already...
