by InUnison Admin | Feb 16, 2022 | Article, Hiring, How To, Human Resources, Mentorship
They are on nearly every street corner, in every shop window, and somewhere on most small businesses' social media feeds. They are, of course, the ubiquitous help wanted signs whose necessity can often determine a business’ ability to return to pre-COVID hours....
by Megan Way | Feb 14, 2022 | Article, How To, Marketing, Social Media
The Importance of Influencer Marketing In 1960, if you wanted to advertise your products or business, you’d hire an advertising firm. In 2022, you should probably hire an influencer. This year, the influencer marketing industry is projected to hit close to $10 billion...
by InUnison Admin | Feb 11, 2022 | Article, Customer Service, How To, Management
In today’s digital world, online reviews can literally make or break a business. According to research, 86% of consumers read reviews for local businesses prior to making a purchase, and among 18-34 year olds, this number jumps to 95%. In fact, 91% of those same 18-34...
by InUnison Admin | Feb 11, 2022 | Article, How To, Operations
As more brick and mortar retailers are moving to online sales, many for the first time, retailers are finding themselves in a new role: fulfillment and shipment manager. And now you need a shipping plan. It is incumbent on small businesses to adapt to the consumer...
by Megan Way | Jan 11, 2022 | Article, How To, Operations
Owning a business comes with a lot of responsibility and an endless list of things that could potentially keep an owner up at night. And that was before a global pandemic crashed into the retail and hospitality industries especially hard. While it may be a foregone...
by Megan Way | Jan 10, 2022 | Article, How To, Marketing, Social Media
You’re going to need a marketing plan so you can get there. If you build it, they won’t necessarily come. In today’s market, it’s hard enough to set up shop and start peddling your wares. Two of the biggest mistakes business owners, particularly new ones, can make are...
