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6 Rules for Persuasive Storytelling

6 Rules for Persuasive Storytelling

by InUnison Admin | May 21, 2024 | Article, Content Management, How To, Marketing, Sales, Website

from the NielsenĀ NormanĀ Group, written by Rachel Krause, April 28, 2019 Summary:  Stories build empathy and make the user needs and pain points memorable to your team. Effective stories speak the language of the audience, are rooted in data, and take...
Fostering a Culture of Celebration and Recognition in Your Local Business

Fostering a Culture of Celebration and Recognition in Your Local Business

by InUnison Admin | May 7, 2024 | Article, How To, Human Resources, Leadership, Mental Health, Workforce

How can you ensure that your team remains motivated and engaged, consistently striving for improvement and celebrating their successes along the way? The answer lies in fostering a culture of celebration and recognition within your organization. Upcoming Event:...
How to Use Social Media for Storytelling

How to Use Social Media for Storytelling

by InUnison Admin | Apr 15, 2024 | Article, How To, Marketing, Social Media

Social media storytelling techniques can vary widely depending on the platform, audience, and objectives. Here’s a comparison of some common techniques used across different social media platforms: Visual Storytelling: Instagram: Known for its emphasis on visual...
How to Go Green: Sustainable Practices for Locally Owned Businesses

How to Go Green: Sustainable Practices for Locally Owned Businesses

by InUnison Admin | Apr 2, 2024 | Article, How To, Operations, Technology

In an era where environmental consciousness is on the rise, locally-owned businesses have a unique opportunity to lead by example and make a positive impact on their communities. Going green isn’t just about reducing your carbon footprint; it’s also about...
How to Set Work Boundaries as a Small Business Owner

How to Set Work Boundaries as a Small Business Owner

by InUnison Admin | Mar 19, 2024 | Article, How To, Leadership, Management, Productivity, Technology

As a small business owner, the lines between work and personal life can easily blur, leading to burnout, stress, and diminished well-being. The myth of the “hustle culture” glorifies working around the clock, but the reality is that this approach is...
Equity vs. Debt Financing: What’s Best for Your Business Goals

Equity vs. Debt Financing: What’s Best for Your Business Goals

by InUnison Admin | Mar 1, 2024 | Accounting & Finance, Article, How To, Mentorship

Need to Fund a New Business Goal? Here’s How to Decide Between Debt vs. Equity Debt and equity are both great ways to fund your business goals, but timing is everything in determining which option to leverage next. Debt and equity are two strong funding...
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