Develop a Marketing Plan
You’re going to need a marketing plan so you can get there. If you build it, they won’t necessarily come. In today’s market, it’s hard……
4 Strategies for Early Holiday Shopping Season Prep
Early preparation for the holiday shopping season helps small businesses boost sales, overcome challenges, and stay competitive during the most critic…
Essential Business Finance Terms for Local Businesses in the Greater Richmond Area
Understanding key financial terms and concepts is crucial for the success of any local business. Whether you’re just starting or looking to refine your financial…
Advanced Financial Analysis: Diving Deeper into Financial Metrics and Ratios
this post will delve into advanced financial metrics and ratios that can help businesses make more informed decisions
Top Inventory Management Software for Local Businesses in Richmond, Virginia
For Richmond’s independent businesses, effective inventory management is crucial to maintaining cash flow and reducing costs, especially during uncertain economic times. At InUnison, we understand…
What You Need to Know About Local SEO
Local SEO (Search Engine Optimization) is the process of optimizing a website or online presence to increase its visibility in local search results on search…
Event Recap: Building a Company Culture Your Business Can Be Proud Of
InUnison recently hosted an insightful Learning Lab event featuring Jill Lemon from Sandbox, who presented on the crucial topic of building a company culture that…
Navigating Inflation: Knowing Your Numbers
Navigating economic challenges effectively requires a deep understanding of your business’s financial landscape. Your financial data narrates a compelling story, illustrating past performance, current standing,…
Creating a Thriving Business Culture: Essential Practices for Richmond Businesses
Richmond businesses have a great opportunity to cultivate a strong and positive company culture, which can be a game-changer. At our Learning Lab Live event,…
How to Create a Shipping Plan
One of the many roles a small business owner holds is Fulfillment and Shipment Manager. It is incumbent on small businesses to adapt to the…
How to Manage Stress as a Business Owner
Owning a business comes with a lot of responsibility and an endless list of things that could potentially keep an owner up at night. And…
Energy Audits to Save Money
Conducting an energy use audit effectively identifies opportunities for reducing energy consumption and saving money. Here’s a step-by-step guide to conducting an energy use audit…
Considerations for Marketing During a Presidential Election Year
During a presidential election year, local businesses need to be mindful of the unique dynamics that can influence consumer behavior and marketing effectiveness. Here are…
How to Help Employees Develop Leadership Skills
Leadership training is one of the most desired opportunities for employees. Here’s how to provide this type of professional development. By: Emily Heaslip, Contributor, U.S. Chamber…
All About Google Business Profile
One powerful tool that local businesses can leverage is the Google Business Profile. Formerly known as Google My Business, this free platform offers a range…
6 Smart Ways to Recruit and Hire Teenage Workers This Summer
Hiring teen workers is mutually beneficial for your business and to the teens you hire for many reasons. Original article by the U.S. Chamber of…
SEO Changes: A Guide for Richmond Businesses
Keeping up with SEO is crucial because this world is moving fast. Recently, Google has made several changes that have made SEO different but still…
How to Use ChatGPT for Small Business
By now, everyone has heard of ChatGPT and how it will either drive everyone out of work or make their work-life balance easier and more fulfilling. Seemingly…
Choosing the Right Professional Development Tools for Your Richmond Business
Professional development is key to maintaining a competitive edge. At InUnison, we understand the unique needs of local businesses. Here is a quick comparison of…
DOL Exempt Employee Salary Increases: What Employers Need to Do Now
A new minimum salary rule affecting millions of American workers is slated to take effect on July 1, 2024. The rule significantly increases the minimum…
22 Best Gmail Add-Ons and Extensions to Boost Your Productivity
Matteo Duò, Head of Content at Kinsta and Content Marketing Consultant for WordPress plugin developers, shares 22 Gmail add-ons and extensions that can help make…
How Small Business Owners Can Navigate Inflation and High Interest Rates
Finance expert and small business owner Stephanie Sims says now is the time to take a deep look into your small business’ finances and prepare…
7 Strategies to Increase Average Transaction Value for Your Richmond Business
While attracting new customers is important, maximizing the value of each transaction from existing customers can have a significant impact on the bottom line. At…
How to Create a Dress Code
Creating a dress code for a local business involves considering both practical and legal aspects to ensure compliance with relevant laws and regulations while also…
Checklist: Creating a Positive First Impression
Creating a positive first impression is crucial for local businesses as it sets the tone for the customer experience and can significantly impact customer satisfaction…
3 Ways Small Businesses Can Harness Customer Data
In the competitive landscape of small businesses, understanding your customers is key to success. By analyzing customer data effectively, you can uncover valuable insights that…
6 Rules for Persuasive Storytelling
from the Nielsen Norman Group, written by Rachel Krause, April 28, 2019 Summary: Stories build empathy and make the user needs and pain points memorable to your team.…
3 Creative Mindset Exercises for Local Businesses
Staying ahead often requires more than just conventional problem-solving. To truly thrive and innovate, it’s essential to nurture a culture of creativity within your team.…
Unlocking Growth: How Local Businesses Can Experiment with New Revenue Streams
Staying ahead often means exploring new avenues for revenue generation. For local businesses, this can be both an exciting opportunity and a daunting challenge. How…
10 Innovative Strategies for Local Businesses to Thrive in Today’s Market
Innovation isn’t just for big corporations with expansive budgets and research labs. In fact, local businesses have a unique opportunity to be even more nimble…