Embracing Flexibility: Navigating Workforce Evolution in a Post-Pandemic Landscape
The workforce scene nowadays is a rollercoaster – the good, the bad, and the downright confusing. One thing’s for sure: the pandemic shook things up…
How to Stay on Top as Your Client List Grows
Your business is booming — and fast. Congratulations! Sales are high, profits are even higher. It’s exciting, exhilarating, a sure sign of success — and…
6 Essential Steps to Creating a Brilliant Social Media Marketing Strategy
When someone wants to see local business promotions or get updates on friends, they turn to social media. Indeed, Pew Research reported that over 80% of U.S.…
How AI is Leveling the Marketing Playing Field Between SMBs and Big Business
Small to medium-sized businesses can make their operations more efficient by using AI tools to attend to tasks they might not have the time or…
Hack Your Way to Sharper Brand Insights
Emerging technologies and approaches give brand professionals at any level new powers to uncover key trends, understand stakeholder behaviors, and capitalize on deeper connections. CMOs,…
State of Local Breakout 4: Innovation & Adaptation
In the final segment of our 2023 State of Local report, we delve into the realms of innovation and adaptation. As highlighted in our previous…
20 Essential Customer Service Job Skills (& How to Gauge Them)
Unfortunately, some customer service teams have developed a less-than-desirable reputation. This is because bad experiences haunt customers — like being left on hold for thirty…
Email Marketing Best Practices That Actually Drive Results
While email marketing may not get the attention some newer marketing channels get, it’s still a terrific way to generate leads and convert more prospects for your…
A beginner’s guide to customer experience
A measurable and data-driven customer experience management (CEM or CXM) strategy ensures you provide value at every buyer journey touchpoint. As a result, you’ll keep…
State of Local Breakout 3: Economic and Community Outlook
In our third breakout of our State of Local research, we will focus on the Economic and Community Outlook which allows us to better understand…
The Secret to Long-Term Business Success? Sometimes It’s Throwing Your Business Plan Away
You’ll likely enter the small business world with a specific plan and set of rules in mind. But the secret to long-term success may involve…
State of Local Breakout 2: Local Customers
In our second breakout of our State of Local research, we are looking at some baseline data for local customer demographics, retention, and acquisition tactics.…
6 Essential Steps to Creating a Brilliant Social Media Marketing Strategy
With an effective social media marketing funnel, small businesses increase brand awareness and drive site visits. Learn how to craft your blueprint and leverage technology.…
10 reliable ways to delight the customer and amplify customer loyalty
Customer satisfaction matters in every industry. To keep up with the competition, brands must put more resources than ever into building and maintaining strong customer…
State of Local Breakout 1: Economic & Cultural Impact
We recently released our 2023 State of Local report, which intends to serve as a benchmarking tool for local businesses in the Richmond region. Today,…
Catch Up with Target Consumers as They Age Up
Adaptation is the key to marketing survival. Successful marketers constantly check the pulse of changes in the marketplace and adjust accordingly. This should be no…
54 Small Business Statistics to Know
Is raising your prices the right move? Should you be investing more in the business right now? Whether you’re launching a startup or building your…
State of Local 2023 – Full Report
InUnison developed the State of Local survey as a benchmarking tool tailored for local, independent businesses in the Richmond region. These insights will help you assess how…
Build a Strong Learning Culture on Your Team
Summary | With the nature of work changing so rapidly, it’s no longer enough just to offer employees opportunities for upskilling and reskilling. Companies also…
How to Create How-To Videos to Grow Your Audience
A how-to video is a great way to engage your existing customers, showcase your industry expertise, and recruit new customers. A Google/Ipsos study found that how-to videos…
5 Qualities Successful Small Businesses Have in Common
How can you boost the likelihood of small business success? Several attributes, including an entrepreneurial mindset, a focus on cash flow, and an emphasis on…
5 Must-Know Email Marketing Trends to Boost Small Businesses Success
Email marketing remains a core component of most communications strategies. Here’s what’s new in the world of email marketing for small businesses. According to…
What wages are hourly workers expecting this summer
Still looking to hire help for this summer? Including a wage on your job post can increase your application rate by 200%. And offering the right…
Sales Motivation: 18 Tips to Keep Your Salespeople Happy
It’s a no-brainer that motivated sales teams enjoy their work more and do their work better, resulting in a healthier bottom line. However, achieving this…
94 business abbreviations and what they mean
The world of business is fast-paced. Abbreviations are often used to speed up communication and improve operational efficiency. Learning the most common business acronyms can…
Our Go-To Interview Questions
What aren’t you good at? Why we’re asking: We assume that whatever you self-identified as your weakness will be 5x worse when we work together.…
Build a Strong Learning Culture on Your Team
With the nature of work changing so rapidly, it’s no longer enough just to offer employees opportunities for upskilling and reskilling. Companies also need to…
The State of Summer Hiring 2023
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How to Calculate a Business Owner’s Salary
Every business owner needs to pay themselves, but how much should your salary be and when should you be paid? Use these calculations to determine…
You’re Not Powerless in the Face of Imposter Syndrome
Summary. Research shows that high achievers from underrepresented backgrounds often find themselves confronting imposter syndrome or feeling they don’t fit in, are not welcome, or…