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InUnison Learning Lab - customer data analysis
May 21, 2024
In the competitive landscape of small businesses, understanding your customers is key to success. By analyzing customer data effectively, you can uncover valuable insights that…
Article, Content Management, , How To, Marketing, Research, Sales, Website
May 21, 2024
from the Nielsen Norman Group, written by Rachel Krause, April 28, 2019 Summary:  Stories build empathy and make the user needs and pain points memorable to your team.…
Article, Content Management, How To, Marketing, Sales, Website
InUnison Learning Lab - Idea Creation Exercises
May 21, 2024
Staying ahead often requires more than just conventional problem-solving. To truly thrive and innovate, it’s essential to nurture a culture of creativity within your team.…
Article, Leadership, Management, Operations, Productivity, Sales
InUnison Learning Lab Innovation small local business Richmond Virginia
May 14, 2024
Staying ahead often means exploring new avenues for revenue generation. For local businesses, this can be both an exciting opportunity and a daunting challenge. How…
Article
feature-image-unboxing
May 14, 2024
Innovation isn’t just for big corporations with expansive budgets and research labs. In fact, local businesses have a unique opportunity to be even more nimble…
Article, Operations, Productivity, Sales, Starting Up, Technology
May 8, 2024
We’re thrilled to announce our stellar lineup of speakers who will guide you through a journey of growth and resilience. Keynote Presentation Matt Williams, Brand…
Article
May 7, 2024
Engaging employees through fun activities is not just about leisure; it’s about fostering a positive work culture, boosting morale, and strengthening team dynamics. For small…
Article
May 7, 2024
How can you ensure that your team remains motivated and engaged, consistently striving for improvement and celebrating their successes along the way? The answer lies…
Article, How To, Human Resources, Leadership, Mental Health, Workforce
April 24, 2024
Welcome to the recorded inaugural State of Local event. In this event recording, we delve into exclusive insights unveiled by Diana McMahon, Vice President of……
Case Study, Research, Video
April 15, 2024
Setting digital boundaries is essential for maintaining a healthy work-life balance and preventing burnout in today’s hyper-connected world. Here are five effective ways business owners…
Article, Productivity
April 15, 2024
Watch State of Local Event Here InUnison develops the State of Local survey as a benchmarking tool tailored for local, independent businesses in the Richmond region. These…
Article, Learning Lab, Research
getty image
April 15, 2024
While Mother’s Day opt-out emails were once praised, Laura Hampson discovers they could be as triggering as the emails they are trying to prevent. Sunday 27 March…
Article, , Marketing
branding storytelling inunison local business never alone RVA
April 15, 2024
Social media storytelling techniques can vary widely depending on the platform, audience, and objectives. Here’s a comparison of some common techniques used across different social…
Article, How To, Marketing,
back to school sales richmond va local business inunison never alone
April 14, 2024
For local businesses in the Richmond area, preparing for the back-to-school season can involve a variety of strategies to attract customers and drive sales. Here…
Article, Marketing, Sales,
April 9, 2024
When it comes to managing tasks and staying organized, choosing the right to-do list app can make a significant difference for small businesses. Here’s a…
Article, Comparison, Productivity
April 9, 2024
Inspired by Zapier’s article for personal productivity. It’s hard to find ways to streamline your workflow, to maintain a healthy work-life balance. Fortunately, your iPhone…
Article, Productivity
April 9, 2024
JPEG (Joint Photographic Experts Group) and WebP are both image file formats, but they differ in several key aspects, including compression efficiency, file size, and…
Article, Marketing, Technology, Website
April 2, 2024
In an era where environmental consciousness is on the rise, locally-owned businesses have a unique opportunity to lead by example and make a positive impact…
Article, How To, Operations, Technology
April 2, 2024
Local businesses face unique challenges when it comes to attracting and retaining top talent. However, with the right tools and strategies in place, they can…
Article, Hiring, Human Resources, Internships, Workforce
April 2, 2024
Effective document management is crucial for businesses of all sizes. With a myriad of options available, choosing the right digital document management system (DMS) can…
Article, Comparison, Productivity, Technology
people woman flowers books
March 20, 2024
Spring is a wonderful time for small businesses to connect with their communities, engage customers, and inject some fresh energy into their operations. Here are…
Article, Marketing,
March 20, 2024
It’s time to shake off the dust and breathe new life into your business space. Spring cleaning isn’t just for homes—it’s equally essential for locally-owned…
Article, Operations
March 19, 2024
As a small business owner, the lines between work and personal life can easily blur, leading to burnout, stress, and diminished well-being. The myth of…
Article, How To, Leadership, Management, Productivity, Technology
March 19, 2024
As a small business owner, you likely embarked on your entrepreneurial journey seeking freedom – freedom from the constraints of a traditional 9-to-5 job, freedom…
Article, Management, Operations, Productivity
March 19, 2024
Article, Human Resources
March 4, 2024
We recently had the pleasure of hosting Campfire & Co. for our Learning Lab Live event, titled “Build Loyalty & Stand Out: How does your…
Branding, Marketing, Worksheet
March 1, 2024
Need to Fund a New Business Goal? Here’s How to Decide Between Debt vs. Equity Debt and equity are both great ways to fund your business…
Accounting & Finance, Article, How To, Mentorship
February 27, 2024
This course with Campfire & Co. is designed for independent businesses who are looking to evaluate their brand effectiveness. Key takeaways from the course: Log…
February 26, 2024
This course with Campfire & Co. is designed for independent businesses who are looking to evaluate their brand effectiveness. Key takeaways from the course: Log…
Most Leaders Don't Even Know the Game They're In | Simon Sinek
February 20, 2024
Trust and cooperation are not standard in our organizations and yet we know they should be. There are two attributes that every single leader has…
How To, Leadership, Video
February 20, 2024
While personality traits can vary widely within any group, including business owners, certain general characteristics might differentiate extroverted and introverted business owners. It's important to……
Article, Leadership
February 20, 2024
Use this comprehensive checklist to ensure your professional emails are clear and effective, and leave a positive impression. By following this checklist, you'll ensure that……
Article, , Sales
February 13, 2024
Customer satisfaction matters in every industry. To keep up with the competition, brands must put more resources than ever into building and maintaining strong customer…
Article, Customer Service, How To
February 13, 2024
Embarking on the entrepreneurial journey is a bold leap into the unknown, a quest for something more significant than a job title or a monthly…
Article, Starting Up
InUnison-Local-Businesses-Feb-2024-10
February 13, 2024
From embracing technology to fostering a healthy work-life balance, these actionable tips are tailored to empower Richmond businesses like yours. Let’s dive in and discover…
Article, Leadership, Management, Operations, Productivity
Richmond - Business - KPI
February 6, 2024
Local Richmond businesses can apply the information about Key Performance Indicators (KPIs) to enhance their overall performance and achieve business objectives. Here’s a tailored approach…
Article, How To, Marketing, Operations, Productivity
February 6, 2024
Establishing a robust online presence is more crucial than ever for local businesses in Richmond. WordPress, a versatile content management system (CMS), offers a user-friendly…
Article, Content Management, Marketing, Website
February 6, 2024
Understanding the basics of design is crucial for creating visually appealing and effective visual content, whether it’s for graphic design, web design, product design, or…
Article, Branding, Marketing
January 30, 2024
Choosing the right website management system (CMS) plays a pivotal role in this journey. In this guide, we’ll explore some of the top CMS options…
Article, Comparison, Content Management, Website
January 30, 2024
Visual merchandising is the art and science of presenting products in a way that not only attracts customers but also enhances their overall shopping experience.…
Article, How To, Marketing, Sales
January 30, 2024
Key Performance Indicators (KPIs) are measurable values that demonstrate how effectively a business is achieving its objectives. They provide a quantitative way to evaluate the…
Article, Marketing, Operations, Productivity
InUnison-richmond-small-business-local-rva-learning-lab-workforce00003.jpg
January 23, 2024
For Richmond businesses aspiring to uphold the highest standards of customer service, this guide delves into refined techniques for complaint resolution that align with professionalism…
Article, Customer Service
InUnison-richmond-small-business-local-rva-learning-lab-workforce00001
January 23, 2024
Local businesses can play a crucial role in workforce development by implementing programs that enhance the skills and capabilities of their employees. Here are three…
Article, Hiring, Human Resources, Internships, Mentorship
InUnison-richmond-small-business-local-rva-learning-lab-workforce00002
January 23, 2024
For local businesses aiming to thrive, investing in the growth of their workforce through training and skill development is not just beneficial—it’s essential. In this…
Article, Hiring, Human Resources
InUnison-richmond-small-business-local-rva-learning-lab-SEO
January 16, 2024
Search Engine Optimization (SEO) stands tall as a crucial element for businesses aiming to enhance their online presence. SEO is the art and science of…
Article, Marketing, SEO
January 16, 2024
Effective time management is a skill that can make or break success. As owners of Richmond businesses, the ability to prioritize tasks is crucial for…
Article
InUnison-richmond-small-business-local-rva-learning-lab-SEO
January 16, 2024
Use this score as a gauge of your current digital presence and SEO efforts. Aim for continuous improvement by addressing items and staying proactive in…
Article, Marketing, SEO
January 9, 2024
Starting and running a small business is an exciting venture, but it comes with its fair share of challenges. Many entrepreneurs find themselves making common…
Article, Operations
InUnison-richmond-small-business-local-rva-learning-lab content calendar planning
January 9, 2024
For small businesses, a well-thought-out content calendar is the key to unlocking a successful online presence. Whether you own a local store, restaurant, or service-based…
Article, , Marketing,
InUnison-richmond-small-business-local-rva-learning-lab
January 9, 2024
Failure happens fairly regularly in growing businesses. Embracing setbacks can help keep morale high and spark opportunities to innovate. By: Emily Heaslip , Contributor, CO. Chamber…
Article, How To, Management, Operations
InUnison learning lab new years goals 3
January 2, 2024
In the dynamic landscape of small businesses, setting clear and achievable goals is the compass that guides success. Enter SMART goals, a strategic framework that…
Article, Productivity
InUnison learning lab new years goals 2
January 2, 2024
Setting goals is not a one-size-fits-all endeavor. Tailoring objectives to align with specific business needs is crucial for sustained success. Let’s explore different types of…
Article, Productivity
InUnison learning lab new years goals
January 2, 2024
Starting the year on the right foot is crucial for the success of a small business. Here are five things a small business should consider…
Article, Operations
December 19, 2023
Small businesses in Richmond have a unique opportunity to reflect on their achievements, learn from challenges, and set the stage for a successful upcoming year.…
Article, How To, Management, Mentorship, Productivity
December 19, 2023
Reflect, Revise, and Reignite: As the year draws to a close, it's the perfect time for businesses to pause, reflect, and strategize for the upcoming……
Article, Operations
December 19, 2023
The role of middle managers is paramount. These individuals serve as the linchpin, bridging the gap between leadership and front-line employees. However, investing in the…
Article, Management, Mentorship
December 12, 2023
Introduction: In the ever-evolving landscape of local business, embracing technology is essential for staying ahead. One such powerful tool that can significantly impact customer engagement…
Article, Marketing, Website
December 12, 2023
In a world where digital communication is king, local businesses can harness the power of text messaging to foster customer engagement and build lasting relationships.…
Article, Marketing
December 12, 2023
In the digital age, where emails, texts, and social media dominate communication, the phone remains a powerful tool for local businesses. Answering the phone professionally…
Article, Customer Service, How To, Management
Beasties store window decorated for the holidays.
December 6, 2023
December 13, 2023 | The US Chamber released the Q4 MetLife & U.S. Chamber Small Business Index on December 12, which stands at 61.3, a…
Accounting & Finance, Article, Research
December 4, 2023
In the digital age, email remains a cornerstone of communication, especially in the realm of customer service. An artfully written email not only addresses customer…
Article, , How To
December 4, 2023
In the realm of customer service, effective training is the linchpin that transforms knowledge into exceptional service. One particularly impactful training method is the use…
Article, Customer Service, Management
December 4, 2023
In the fast-paced world of customer service, ensuring a seamless and swift onboarding process for new representatives is crucial. A well-structured onboarding program not only…
Article, Hiring, Human Resources, Internships, Mentorship, Workforce
November 28, 2023
In the realm of small businesses, the power of collaboration and mutual support cannot be overstated. Cross-promoting with another small business presents a unique opportunity…
Article, How To, Marketing,
November 28, 2023
As the holiday season approaches, small businesses find themselves on the cusp of a unique opportunity to not only spread festive cheer but also boost…
Article, Marketing, Sales
November 28, 2023
The holiday season is not only a time for festive cheer but also a critical period for businesses, particularly small enterprises aiming to capitalize on…
Article, Marketing,
November 28, 2023
Welcome to Find Your Happier Place Week! This week-long celebration, taking place from December 4 to December 8, invites us to step away from the…
Article, Marketing
crop ethnic trader using smartphone against laptop at home
November 14, 2023
In the fast-paced digital era, the success of small local businesses hinges on their ability to establish a robust online presence. Here are five essential…
Article, Marketing, , Website
woman in gray long sleeve shirt wearing black headphones sitting on black office chair
November 14, 2023
In the vast landscape of business, one aspect stands out as a true game-changer for small enterprises – exceptional customer service. Here's a closer look at how small businesses can cultivate a customer-centric approach that not only sets them apart but also propels them toward lasting success.
Article, Customer Service, How To
a woman in yellow dress sitting while using her laptop
November 14, 2023
In the ever-evolving landscape of business, local companies face distinct challenges and opportunities. For small businesses aiming to thrive in their communities, a strategic approach…
Article, Operations
elderly man thinking while looking at a chessboard
November 7, 2023
For businesses looking to optimize their operations and enhance customer experience (CX), artificial intelligence (AI) has emerged as game-changing technology: systems that can perform complex…
Article, Marketing, Operations, Productivity, Technology
November 7, 2023
Emerging technologies and approaches give brand professionals at any level new powers to uncover key trends, understand stakeholder behaviors, and capitalize on deeper connections. CMOs,…
How To, Marketing, Technology, Video
bionic hand and human hand finger pointing
November 7, 2023
Small to medium-sized businesses can make their operations more efficient by using AI tools to attend to tasks they might not have the time or…
Article, Marketing, Technology
male master working with metal tools in garage
October 31, 2023
Rohit Arora, Senior Contributor: I write about small business lending and growth Despite an economy that is growing, small business owners still have things to…
Article, Management, Marketing, Operations
crop unrecognizable female psychologist and patient discussing mental problems during session
October 31, 2023
In a perfect world, every project you and your team take on would run smoothly with no hiccups along the way — but that’s rarely…
Article, Customer Service, How To, Learning Lab
cheerful anonymous couple in ghost costumes having fun on street
October 31, 2023
Small businesses are on the rise, yet many of them fail within a year. Find out what preventatives are needed to avoid becoming a statistic.…
Article, How To, Learning Lab, Management, Operations, Starting Up
The crowd at InnovateLocal listening intently & taking notes.
October 18, 2023
Session 1: “The Creative Age” with Matt Williams of Brand Federation Session 2: “Applied Creativity” with Kelly O’Keefe of Brand Federation Session 3: “Demystifying Innovation”…
Article, Management, Marketing, Operations
October 18, 2023
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Article, Human Resources, Management, Marketing, Operations, Sales, Video
October 18, 2023
Access to this content is a basic & premium member benefit - upgrade now to access!
Article, Management, Marketing, Video
October 18, 2023
Access to this content is a basic & premium member benefit - upgrade now to access!
Article, Management, Marketing, Video
October 18, 2023
Access to this content is a basic & premium member benefit - upgrade now to access!
Article, Management, Marketing, Video
October 17, 2023
InUnison extends its heartfelt gratitude to the Richmond community for its remarkable support, making the inaugural InnovateLocal event a resounding success. At this event, more…
Article, Management, Marketing
Flexible work arrangement
October 10, 2023
A new study found that workers cite flexibility as one of the key factors they consider when looking for jobs. Here’s how to make flexible…
How To, Human Resources, Operations
October 10, 2023
How to Make Your Small Business More Resilient By Planning Ahead from Chamber of Commerce Business disruption costs your company money. It can result in…
Article, How To, Management, Operations
Accessibility key on a keyboard
October 10, 2023
In today’s digital age, an online presence is crucial for small businesses, like yours. However, as you seek to expand your reach and awareness, it’s…
Article
August 30, 2023
The workforce scene nowadays is a rollercoaster – the good, the bad, and the downright confusing. One thing’s for sure: the pandemic shook things up…
How To, Human Resources, Learning Lab, Mentorship
August 29, 2023
Your business is booming — and fast. Congratulations! Sales are high, profits are even higher. It’s exciting, exhilarating, a sure sign of success — and…
Article, , How To, Human Resources, Management, Marketing, Operations
social media for small businesses Richmond RVA
August 29, 2023
When someone wants to see local business promotions or get updates on friends, they turn to social media. Indeed, Pew Research reported that over 80% of U.S.…
Article, Marketing,
How AI is Leveling the Marketing Playing Field Between SMBs and Big Business
August 22, 2023
Small to medium-sized businesses can make their operations more efficient by using AI tools to attend to tasks they might not have the time or…
Article, Marketing, Technology
August 15, 2023
In the final segment of our 2023 State of Local report, we delve into the realms of innovation and adaptation. As highlighted in our previous…
Article, Operations, Research, Technology
August 15, 2023
Unfortunately, some customer service teams have developed a less-than-desirable reputation. This is because bad experiences haunt customers — like being left on hold for thirty…
Article, Customer Service, Hiring, How To, Human Resources, Internships, Management, Workforce
August 15, 2023
While email marketing may not get the attention some newer marketing channels get, it’s still a terrific way to generate leads and convert more prospects for your…
Article, , Marketing
August 8, 2023
A measurable and data-driven customer experience management (CEM or CXM) strategy ensures you provide value at every buyer journey touchpoint. As a result, you’ll keep…
Article, Customer Service, How To, Management
August 8, 2023
In our third breakout of our State of Local research, we will focus on the Economic and Community Outlook which allows us to better understand…
Accounting & Finance, Article, Research
August 8, 2023
You’ll likely enter the small business world with a specific plan and set of rules in mind. But the secret to long-term success may involve…
Article, Management, Operations, Productivity, Starting Up
August 1, 2023
In our second breakout of our State of Local research, we are looking at some baseline data for local customer demographics, retention, and acquisition tactics.…
Accounting & Finance, Article, Customer Service, How To, Research
August 1, 2023
With an effective social media marketing funnel, small businesses increase brand awareness and drive site visits. Learn how to craft your blueprint and leverage technology.…
Article, How To, Marketing,
July 25, 2023
We recently released our 2023 State of Local report, which intends to serve as a benchmarking tool for local businesses in the Richmond region. Today,…
Accounting & Finance, Article, Research
July 25, 2023
Adaptation is the key to marketing survival. Successful marketers constantly check the pulse of changes in the marketplace and adjust accordingly. This should be no…
Article, Marketing
July 25, 2023
Is raising your prices the right move? Should you be investing more in the business right now? Whether you’re launching a startup or building your…
Article, Operations
The state of local InUnison survey
July 21, 2023
InUnison developed the State of Local survey as a benchmarking tool tailored for local, independent businesses in the Richmond region. These insights will help you assess how…
Article, Learning Lab, Research
July 18, 2023
Summary | With the nature of work changing so rapidly, it’s no longer enough just to offer employees opportunities for upskilling and reskilling. Companies also…
Article, How To, Leadership, Management
July 11, 2023
A how-to video is a great way to engage your existing customers, showcase your industry expertise, and recruit new customers. A Google/Ipsos study found that how-to videos…
Article, How To, Marketing,
July 11, 2023
How can you boost the likelihood of small business success? Several attributes, including an entrepreneurial mindset, a focus on cash flow, and an emphasis on…
Article, Management, Operations
June 27, 2023
Email marketing remains a core component of most communications strategies. Here’s what’s new in the world of email marketing for small businesses.   According to…
Article, , How To, Marketing
June 27, 2023
Still looking to hire help for this summer? Including a wage on your job post can increase your application rate by 200%. And offering the right…
Article, Hiring, Human Resources, Internships, Workforce
June 27, 2023
It’s a no-brainer that motivated sales teams enjoy their work more and do their work better, resulting in a healthier bottom line. However, achieving this…
Article, How To, Sales, Workforce
business acronyms
June 20, 2023
The world of business is fast-paced. Abbreviations are often used to speed up communication and improve operational efficiency. Learning the most common business acronyms can…
Article, Marketing, SEO
interview questions
June 20, 2023
What aren’t you good at? Why we’re asking: We assume that whatever you self-identified as your weakness will be 5x worse when we work together.…
Article, Hiring, How To, Human Resources, Workforce
Build a Strong Learning Culture on Your Team
June 13, 2023
With the nature of work changing so rapidly, it’s no longer enough just to offer employees opportunities for upskilling and reskilling. Companies also need to…
Article, How To, Leadership
The State of Summer Hiring 2023
June 13, 2023
As hourly experts, we know that summer is a crucial time for any business to increase their recruiting efforts. We surveyed our workers on…
Article, Workforce
How to Calculate a Business Owner’s Salary
June 13, 2023
Every business owner needs to pay themselves, but how much should your salary be and when should you be paid? Use these calculations to determine…
Article, Hiring, How To, Human Resources, Internships, Operations, Workforce
HBR Staff; Simone Wave/Stocksy; Vladimir18/Getty Images
June 6, 2023
Summary. Research shows that high achievers from underrepresented backgrounds often find themselves confronting imposter syndrome or feeling they don’t fit in, are not welcome, or…
Article, Leadership, Management, Mentorship
June 6, 2023
The co-founder of branding agency Defiant gives some key tips on thriving during moments of crisis, from looking to the past to the power of…
Article, Marketing
June 6, 2023
Do you struggle to hire women or women of color? Have you found gaps in employee age, and you’re mainly hiring millennials while overlooking the…
Article, Hiring, How To, Human Resources, Internships, Workforce
May 30, 2023
Just when we thought we were making progress on employee engagement, the U.S. took a step backward in 2022, according to a new Gallup report. The study…
Article, Human Resources
May 30, 2023
Cyberattacks cripple company operations, but swift action can reduce damage. Here’s how to respond to a security incident. By: Jessica Elliott , Contributor, Co. Cybercrime comes…
Article, How To, Technology, Website
state of local survey inunison RVA Richmond VA
May 30, 2023
Take this survey to see how your business compares using our benchmarking tool specifically tailored for local businesses in the Richmond region. Take Survey Take…
Article, Research
conversation starters InUnison Richmond
May 23, 2023
Whether you’re an introvert or an extrovert, it’s important to be able to talk to people when networking and building strong relationships at work. If…
Article, How To, Operations, Sales
May 23, 2023
Today’s public-facing employees deal with insults, rants, and rudeness — and leaders must better protect them. Here’s how. by Christine Porath Summary. It probably won’t…
Article, How To, Human Resources, Workforce
May 23, 2023
An expert gives tips on how to cope with an overflowing inbox. Staying connected to other people is easier than ever. We can send a quick text,…
Article, , How To, Human Resources, Productivity
May 16, 2023
From referral schemes to stepping up your mailing list, here are five tried-and-tested strategies to boost retention and loyalty. from Courier. It costs businesses tons…
Article, Customer Service, How To, Marketing
May 9, 2023
Article, How To, Mentorship
May 9, 2023
What Is Burnout? Burnout results from chronic workplace stress that has not been successfully managed. It is characterized by three dimensions: Exhaustion: Physically, emotionally, and……
Article, How To, Mentorship
May 9, 2023
Access this editable Job Posting template to highlight all the most important information about job opportunities. ✨ HOT TIPS from Snagajob: 36% of surveyed job…
Hiring, Human Resources, Workforce, Worksheet
May 9, 2023
You might not deal with API’s daily, but if you’re integrating technologies through a third party or a developer, it can be helpful to have…
Article, Technology, Website
May 2, 2023
Here is our list of the best Mental Health Awareness Month ideas. Author: Grace He, People & Culture Director at teambuilding.com. Mental Health Awareness Month is an…
Article, Human Resources, Management, Mental Health
May 2, 2023
Summary. When an employee discloses that they have a mental health condition, it can be hard to know how to handle the conversation— especially if…
Article, How To, Human Resources, Management, Mental Health
May 2, 2023
The workplace has never had a reputation for being the best place to spend a bad day, but maybe it’s time for that to change.…
Article, How To, Management, Mental Health
April 25, 2023
A vital tool for your business to maximize performance & manage risk By: Helen Dow, Finance and Accounting Director, Warren Whitney Cash is the fuel of……
Accounting & Finance, Article, Mentorship
April 25, 2023
Just when we thought we were making progress on employee engagement, the U.S. took a step backward in 2022, according to a new Gallup report. The study…
Article, Human Resources, Workforce
April 25, 2023
“Perfectionism is a symptom of something,” Thomas Greenspon PhD, an expert on the topic and a recovering perfectionist himself, told me. “It’s not the disease.” At…
Article, Productivity
April 18, 2023
In this episode of CO— Strategy Studio, CO— Editor-in-Chief Jeanette Mulvey talks with Tom Kelly, Director of Analyst Relations for Oracle Netsuite, and Danielle Thieret,…
Accounting & Finance, Video
April 18, 2023
Google’s latest analytics tools will replace the existing version. Act now to preserve your historical data and adjust to the updated program. From Co. Google…
Article, How To, Website
Linkedin for Business
April 11, 2023
LinkedIn may not be the world’s sexiest social media platform, but if you’re in the business of, well, business, it’s an essential place to be.…
Article, Hiring, How To, Human Resources
Customer Complaints
April 11, 2023
Customer criticisms can be hard to stomach, but they’re an inevitable part of doing business. Explore strategies for turning negative experiences into positive ones. From…
Article, Customer Service, How To
April 11, 2023
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Article, How To, Operations
InUnison Email Marketing Measuring
April 4, 2023
Is your email marketing as effective as it could be? If you can’t answer this question without a lot of pausing, pondering, and guessing—it may…
Article, , How To, Marketing
March 28, 2023
Learning how to persuade people is more than being nice and psychology tricks, it’s a skill that needs to be practiced and with time will…
How To, Sales, Video
March 28, 2023
It’s so much more than a simple calculation—pricing, especially the practice of psychological pricing, can have a real impact on the purchasing decisions of your…
Article, Marketing, Sales
March 28, 2023
You guessed it—it’s time to hop on the bunny trail and start thinking about your Easter marketing and promotions. While not all of your customers…
Article, Content Management, How To, Marketing
March 21, 2023
Every story has a beginning, a middle, and an end – but not the digital story. From netguru.com | Marek Talarczyk This is an unfinished…
Article, Sales, Technology
catherine cary president bremo pharmacy InUnison resource for local businesses
March 14, 2023
Clear Goals I have learned that the best way to accomplish company goals is to lead a strong team with clear goals and expectations. Setting…
Article, Mentorship
Marketing data science InUnison Richmond VA
March 14, 2023
Here are examples of companies using data science in marketing. Provided by netguru.com Airbnb Airbnb is the perfect example of how data science can be…
Article, Case Study, Marketing
VoIP Voice Over IP Ashburn Virginia Data Center business phone InUnison
March 14, 2023
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Article, Technology
March 7, 2023
Expensive to build and often needing highly skilled engineers to maintain, artificial intelligence systems generally only pay off for large tech companies with vast amounts…
Technology, Video
March 7, 2023
Data science in marketing can be used for channel optimization, customer segmentation, lead targeting and advanced lead scoring, and real-time interactions, among others, by providing…
Article, Marketing,
March 7, 2023
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Article, Technology
February 28, 2023
Virginia’s Conformity to the Internal Revenue Code Advanced to Dec. 31, 2022   Under legislation enacted by the 2023 General Assembly, Virginia’s date of conformity to…
Article, Operations
February 21, 2023
Are you ready to spring clean your small business? Here are six ways you can freshen things up at your company. From Forbes 1. Tidy…
Article, Operations
February 21, 2023
Summary: There are four primary categories of luxury shoppers: window shoppers, personal stylists, occasional splurgers, and big spenders. Luxury brands often fail their customers during the…
Article, Customer Service, Marketing,
A/B Testing
February 21, 2023
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How To, Marketing, Technology, Video
February 14, 2023
Going at it alone might be the best fit for your goals and personality. BY JONATHAN HERRICK • FEB 12, 2019 Opinions expressed by Entrepreneur contributors are their…
Article, How To, Leadership, Operations
February 14, 2023
Some things in life need a little rekindling to keep the spark. Relationships might be the first thing to pop into your mind, but have…
Article, How To, Workforce
February 14, 2023
Have you lost the passion you once had for your business? You are not alone. Keep reading to find out 3 ways you can rekindle…
Article, Leadership
10 Ways to Be an Amazing Mentor
February 6, 2023
At its core, being a mentor is being a trusted advisor. It all boils down to making yourself available to support and advise someone when…
Article, How To, Mentorship
mentorship. business inunison
February 6, 2023
Below are four types of questions to ask your mentor, along with 10 related examples for each type. Implement these at your next meeting to…
Article, Mentorship
January 31, 2023
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Hiring, Video, Workforce
January 24, 2023
Valuable lessons learned from InUnison Board Member and Mentor, Pat Heaney, Co-Owner of Mango Salon My first critical lesson was how to be more productive…
Article, How To, Mentorship
January 24, 2023
[ Valuable lessons learned from InUnison Board Member and Mentor, Aaron Montgomery, Managing Partner of Montgomery Development Group. experience comes from bad judgment Good judgment…
Article, Mentorship
January 24, 2023
Being a mentee requires more than just showing up to meetings with a mentor. Mentoring relationships require a bit of work and significant input from…
Article, Mentorship
January 17, 2023
Valuable lessons learned from InUnison Board Member and Mentor, Kevin Reardon, President of Franco’s Fine Clothier. When dealing with people/customers… When dealing with people/customers, it…
Article, Mentorship
January 17, 2023
Valuable lessons learned from InUnison Board Member and Mentor, Lisa McSherry, Owner of Lex’s of Carytown / Mamie’s Apothecary.   Always be willing to adapt.…
Article, Mentorship
Stephen Story James River Transportation InUnison Mentorship
January 10, 2023
Valuable lessons learned from InUnison Board Member and Mentor, Stephen Story, James River Transportation. at all costs Creating a positive company culture and integrity at…
Article, Mentorship
Steve Rosser Gelati Celesti Ice Cream InUnison Mentorship
January 10, 2023
Valuable lessons learned from InUnison Board Member and Mentor, Steve Rosser, Gelati Celesti Ice Cream. Take the time to get to know the people around…
Article, Mentorship
January 10, 2023
The Definitions of Coaching and Mentoring Mentoring: The Definition A mentor is someone who shares their knowledge, skills and/or experience, to help another to develop…
Article, Mentorship
questions to ask your mentor
January 3, 2023
Jennifer Herrity Updated November 2, 2022 Published October 7, 2019 Jennifer Herrity is a seasoned career services professional with 12+ years of experience in career…
Article, Mentorship
connections InUnison
January 3, 2023
Here are 10 reasons why you need to find a mentor for your personal or business goals: 1. Increased Knowledge Mentors are valuable sources of…
Article, How To, Mentorship
marketing
December 20, 2022
Marketers, if you haven’t yet, it’s time to locate your umbrellas and prepare for what increasingly looks like a brewing economic storm. From Brand Federation…
Article, How To, Marketing
Mentorship
December 20, 2022
Taking part in a mentoring relationship can be an exciting and rewarding experience. To help you be successful in your relationship, it is imperative that…
Article, How To, Mentorship
mentorship
December 13, 2022
The purpose of mentoring is to grow by tapping into the knowledge and experience of someone further along than yourself. It’s the best way to…
Article, How To, Mentorship
smart goals
December 11, 2022
Download this SMART Goals worksheet to help you achieve your goals in the easiest way possible. What Is a SMART Goal? ‘SMART’ is an acronym…
Leadership, Management, Productivity, Worksheet
Using SMART Goals
December 11, 2022
Let’s cut to the chase: Using SMART Goals can help you to achieve your dreams. How? Because they can help you to create powerful goals…
Article, How To, Leadership, Productivity
Mentorship to grow professionally
December 11, 2022
It’s likely we see the value in having mentorship to grow professionally. We see mentors as guides and advisors that can help us take our…
Article, How To, Human Resources, Management, Mentorship
December 6, 2022
Here, we’ll share some of the best employee newsletter examples and show you how you can create an internal communications newsletter without hassle. Why use…
Article, How To, Human Resources, Technology, Workforce
December 6, 2022
This article is for any small business owner who wants to implement more collaborative tools in their company’s daily operations. From Business News Daily. Presented…
Article, Comparison, Productivity, Technology
Finding Your Brand Voice
November 29, 2022
Before you make your next social post or even start brainstorming, learn how to create a great foundation that will skyrocket your reach. Learn how…
How To, Marketing, , Video
November 20, 2022
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Article, Marketing, Sales
November 18, 2022
Co (the U.S. Chamber’s editorial website) recently released an article about the 5 challenges businesses are worried about ahead of the holiday season. While many…
Article, Operations
November 8, 2022
The Final Rule recently issued under the Corporate Transparency Act (“CTA”) represents a significant update to federal anti-money laundering laws and is estimated to affect…
Article, Operations
November 8, 2022
What are brand manifestos? Brand strategists often wrap up their final presentations to clients with brand manifestos, a short, emotional, research-backed story that rallies and…
Article, Branding, Marketing
November 1, 2022
Free job posting sites allow employers to post jobs for free and still reach a large audience effectively. There are a number of truly free…
Article, Hiring, Human Resources, Workforce
October 28, 2022
Find Your Happier Place, then spread the word! The “Find Your Happier Place” campaign was built for you, our local businesses. It’s all about highlighting…
Article
October 26, 2022
This event has been postponed. Topic Embracing a new mindset: Post-pandemic talent recruitment & retention strategies Description We will be joined by local management consulting……
Video, Workforce
October 26, 2022
It's [almost] the most wonderful time of the year. Join us for Happier Hour Conversations, a new event that's member-only. This will be an intimate……
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October 26, 2022
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Article, Hiring, How To, Human Resources, Workforce
October 25, 2022
With the holiday season just getting started, now is the ideal opportunity to develop a winning strategy for getting the most out of your postings…
Article, Marketing,
Social content creation resource tools
October 24, 2022
Tools and resources to make your social media sizzle. In our webinar with Campfire & Co. and The Richmond Experience, we learned how to find……
Article, How To, Marketing,
October 18, 2022
Even though it may seem like a small part of your profile, coming up with the perfect Instagram bio for business can be challenging. Your…
Article, How To, Marketing,
October 18, 2022
Whether you’re a retailer, restaurateur, or own a service business such as a hair salon, there are plenty of opportunities to market your business for…
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small business holidays content calendar
October 12, 2022
Learn the ins and outs of a small business holidays calendar, including what to do to prepare your store and how to track your success.…
Article, Content Management, How To, Marketing
reverse declining revenue
October 6, 2022
With declining revenue – make small adjustments to the way you operate while you assess whether the slump is due to a larger macroeconomic issue.…
Article, Sales
sales-closing-techniques-always-be-closing
October 4, 2022
Your approach will shift based on the prospect with whom you’re engaging and what their needs are. But this curated list of tried-and-true methods of…
Article, Sales
target-audience
September 27, 2022
The buying process is in the hands of the customer, and marketers must create targeted, personalized experiences for people if they want to be the…
Article, How To, Marketing,
optimize-job-posting
September 27, 2022
Your job posting is often your first contact with potential candidates, creating that all-important first impression that’s sure to stick with job seekers for a…
Article, Hiring, How To, Human Resources, Workforce
September 19, 2022
Instagram is trying out another way to refine its Reels recommendations, with some users now able to add topics to their Reels uploads, in order…
Article, Marketing,
September 19, 2022
These days, there’s no shortage of apps and cloud-based software programs designed to help businesses streamline their operations. Whether you want to track it, count…
Article, Comparison, Technology
September 18, 2022
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Accounting & Finance, Article
hiring-hourly-workers
September 13, 2022
For hiring managers today, it may feel like hourly workers are mythical. Like leprechauns, unicorns, or reasonably-priced tickets to Maui, you hear about them. But…
Article, Hiring, How To, Human Resources